Thinking about success and fulfillment versus comfort and fear.

Thinking about ideal customer avatars ... and how NONE OF THEM are fellow SWs.

Thinking about how I should have thought more specifically and concretely about all of these things a long time ago.

Thinking about how _Sound Business Advice From A Failing WebWhore_ is both expert and inspirational.

Thinking about failure being the key to growth, expertise and success.

Failure is the practice.