Started a new 12-week year Monday (Christmas Eve-Eve) to get a headstart on 2025.

Bought a hard copy to refer to and keep on my desk; ebook checked out from library wasn't tangible enough (plus it kept getting returned & having to go on hold).

I can't say that my first two attempts at it were wildly successful, but the third time could really be the charm, especially with the *actual* new calendar year giving this one more form.

This 12 Week Year will end the day before my birthday and just in time for the official beginning of spring, providing a clearer motivational date that I'd love to build rewards into. Meeting my goals for my rebirthday and springtime feels like a very auspicious way to kick off the whole year.

Having two "failures" under my belt, it's pretty clear what I didn't do (my very straightforward daily tactics) and that it's not the system that didn't work, but *me*.

It's hard to resist using a stick to motivate myself ("you may not emotionally survive another birthday feeling shitty about yourself so you better have something to be proud of!") and just focus on doing the work.

The work for me requires more clarity and simplification of goals, and daily prioritizing of tactics. Logging and referring to *paper*/hard-copy sheets every day is one thing I'm doing differently this time.

It doesn't hurt that we're in "busy season" right now, so this week I met my sales goals without much effort. Psychologically that is helping a lot for me to feel hopeful: very different from kicking off my first 12 week year at the beginning of summer/slow season when checking stats was often depressing. None of that should matter (I want to be able to do the work without judging results before I've even really started, and at *least* wait a month while consistently doing my tactics before worrying that it's not working) but it *does* help to see some kind of evidence that the work I'm doing yields tangible results and that I can start experience the rewards that go with them *soon* instead of at some possible just-maybe date in the future that may never come.